Last summer Akers Digital partnered with the Utah Olympic Park to put on two Slip 'n Soar events at the Olympic training facility in Park City, UT. Our role in the event was to handle digital marketing, social media, with a splash of content creation
One of our favorite video series here at Akers Digital is Moz's Whiteboard Friday. The founder of Moz, Rand Fishkin, gives out so many nuggets of wisdom in these videos that it is worth adding them to your RSS reader. In his New Year edition, Rand talks about what goes into a plan for SEO in 2017. Here are some highlights and my thoughts on his advice.
There are more than a few articles out there comparing SEO to physical fitness levels. You cannot gain physical fitness if you don't work consistently at it. Quality SEO is more than just adding a few tags to your site and changing meta descriptions, it is about optimizing the user experience, making your website crawler friendly, writing consistently, and monitoring progress.
Google Analytics is a treasure trove of hidden features. Sadly, so many of these wonderful features live their lives completely overlooked, hidden in the depths of Google Analytics navigation. One of these features is Google Experiments found in the Behavior section. Experiments allow you to run A/B test with ease.
This past week I joined in on a Google Partners session about mobile advertising & analytics. A major lesson from that presentation, which applies to marketing as a whole, is that consumers want to be entertained and informed. In order to do this, we need to be there, be useful, and be quick. How can we improve SEO and our customers experience through better content?
Draft is a series of meetups that are modeled after the events PeopleForBikes hosts in the Denver area. The format is simple, 3-4 speakers each present on a topic of their choice for 5-minutes followed by a 5-minute Q&A. These quick sessions are designed to get your mind thinking and to encourage discussion after the formalities are over.