What Makes A Good Social Promotion?

So you want to grow your email list? One of the best ways to do this is via social promotions. However, it is not as easy as just signing up for any old promotional platform and relying on Facebook's organic reach. What makes a good promotion? What makes a good promotion successful?

Tim Akers
How To Use UTM Parameters For Social?

One of the conversations we frequently have with clients and partner agencies is about the use of UTM Parameters. Frequently we see people flat out not using them or using them in sub-optimal ways so that reporting isn't always accurate within Google Analytics. 

Tim Akers
Our Take On Moz's Whiteboard Friday - SEO Strategy for 2017

One of our favorite video series here at Akers Digital is Moz's Whiteboard Friday. The founder of Moz, Rand Fishkin, gives out so many nuggets of wisdom in these videos that it is worth adding them to your RSS reader. In his New Year edition, Rand talks about what goes into a plan for SEO in 2017. Here are some highlights and my thoughts on his advice.

Tim Akers
What is the best eCommerce platform for small brands?

Recently I was asked what the best eCommerce platform is for a small business. You can generally put eCommerce platforms on a spectrum. On one end you have incredibly powerful but complex platforms while on the other side you have basic but simple to use options.

Tim Akers
The Art of Storytelling - Jackson Hole Mountain Resort

You can put this video in the 'things I love' category. Jackson Hole does an amazing job of storytelling and this video is just another example of that. It has all of the elements of a great story and the success can already be seen with over 150,000 views on Facebook alone in the first 24 hours. 

Tim Akers
SEO Fitness Matters - Get Your Yearly Checkup - An SEO Audit

There are more than a few articles out there comparing SEO to physical fitness levels. You cannot gain physical fitness if you don't work consistently at it. Quality SEO is more than just adding a few tags to your site and changing meta descriptions, it is about optimizing the user experience, making your website crawler friendly, writing consistently, and monitoring progress.

Tim Akers
Come to our next PeopleForBikes Draft Event

We are having our second PeopleForBikes Draft event next week and we are more excited than ever. We have a pretty amazing lineup of brands coming to speak about new products, new ideas, and innovation including Assos, Zwift, Park City Brewery, and Park City Bike Demos. 

Tim Akers
Required Reading: SEO for Growth

There is often a disconnect in the digital world between designers, developers, and marketers. Get everyone on the same page with some required reading on SEO.

Tim Akers
Improving SEO via Content Marketing, also known as just Marketing

This past week I joined in on a Google Partners session about mobile advertising & analytics. A major lesson from that presentation, which applies to marketing as a whole, is that consumers want to be entertained and informed. In order to do this, we need to be there, be useful, and be quick. How can we improve SEO and our customers experience through better content? 

Tim AkersTim AkersTim Akers
First PeopleForBikes Draft Meetup A Success

Draft is a series of meetups that are modeled after the events PeopleForBikes hosts in the Denver area. The format is simple, 3-4 speakers each present on a topic of their choice for 5-minutes followed by a 5-minute Q&A. These quick sessions are designed to get your mind thinking and to encourage discussion after the formalities are over.

Tim Akers
Our Favorite Shopify Apps

From product reviews, SEO, to dynamic ads, here are a few of our favorite Shopify Apps that we here at Akers Digital think every shop should have. 

Tim Akers
Slip 'n Soar - Utah Olympic Park

Slip 'n Soar is a unique event held by the Utah Olympic Park where the summer training facility for the US Olympic Ski Team was turned into the craziest slip 'n slide ever. 

Tim Akers
Psicobloc Masters Series

The 2016 Psicobloc Masters Series is a climbing event unlike any out there. Akers Digital was proud to be involved once again for this unique competition. 

Tim Akers