Digital Advertising & Marketing in the Outdoor Industry
Here at Akers Digital we make connections between brands and customers. With the ever changing digital and eCommerce landscape, the customer journey isn't as straightforward as it once was. Consumers have much more options to research and purchase your brand's products than they once had including on social media, media website, Amazon, affiliate's, online retailers, and more.
However, the truth is customers want to hear from you. They want to do their product research on your site and they want to purchase directly from you, the brand.
We will help customers find your brand through social, paid, and organic search initiatives. Our approach has its roots in website analytics. Setting baselines numbers, measurable goals, and defining success are all part of our process.
Want to learn more? Get in touch.
What We Do
Our roots are in analytics, Google Analytics to be specific. Monitoring acquisition channels, sales funnels, eCommerce conversion rates, and customer behavior is where it all began for us. After observing weaknesses in clients Digital Strategies we were often asked to fix the problems we identified. That's when we decided to grow into the areas of paid advertising, SEO & SEM, and integrated campaign & eCommerce management.
We couldn’t be more honored than to work with such amazing brands and partners, all within the Outdoor Industry. These brands range from tourism, technical gear, lifestyle brands, to athleisure markets.
Alta Ski Area
One of the top ski destinations in the United States, we have helped Alta further its business by reaching new and returning customers through targeted media buy, SEO optimization, and social media advertising.
When Yakima had the largest product launch since the start of the company, they needed to get the word out about their new Streamline products. Akers Digital helped reach new Yakima customers through advanced targeting techniques.
People For bikes
Believing we are stronger together, People For Bikes wants to bring the cycling community together. Through the organization of networking events launched on a national level, Akers Digital is helping make connections.
Utah Olympic Legacy Foundation
The site of the 2002 Winter Games, the Foundation strives to continue it Olympic mission. Through hosting various World Cups, World Championships, and other events at three venues across Utah, we are opening the eyes of the public to Olympic possibilities.